Your product is ready to scale. Your backend isn't.
Growth Infrastructure for the Series A Era.
We design and build the financial, operational, and data infrastructure that runs clean and survives scrutiny — then hand you the keys.
Fixed scope. Fixed price. Two-week diagnostic.
"The bridge closed. I wanted to hire him full-time."
— Josh W., Founder & CEO
You've probably said one of these out loud this month.
"The books are on spreadsheets and three months behind. I keep meaning to deal with it."
"I know the headline number. I don't know if it'll hold up when an associate digs in."
"Every new hire exposes another process that lives only in my head."
"Closed deals die because follow-up falls through the cracks I keep meaning to fix."
"I've had three freelancers try to fix this. Two of them made it worse."
"I know what investors will ask. I'm not sure how long it'll take me to answer."
What Changes
Your week, with the infrastructure in place.
Not a pitch for transformation. Just the operational reality when the infrastructure is built, documented, and running clean.
The Due Diligence Ask
A prospective investor emails on Tuesday afternoon. They want your P&L, twelve-month runway model, burn multiple, customer concentration breakdown, and a walk of the data room.
You reply the same afternoon with one link.
Everything is current. Everything reconciles. The burn multiple is labeled and sourced. The data room is organized the way investors read it, not the way your Google Drive accumulated. You spend the rest of the day on product.
The New Hire's First Week
A new hire starts Monday. By Friday, they've onboarded themselves.
They found the SOPs in the documentation system. They watched the walkthrough videos for the tools they'd use. They know who owns which process and where the data lives. You didn't write a single "here's how we do invoicing" email.
The capability transferred without your calendar being involved.
The Investor Update
The monthly investor update goes out on the first Tuesday morning. It takes an hour.
The numbers are already there — the books closed on schedule, the dashboard pulled the metrics from QBO and the CRM, the variance against last month is sitting in the same sheet you check every Friday. You spend the time on what the numbers mean, not on chasing them across tabs.
Exit Without Regret
The engagement ends. The team you hired knows how to run the systems.
The bookkeeper follows the close process because the close process is documented. The RevOps lead extends the CRM because the architecture is mapped. The ops manager updates the SOPs because the SOPs have owners. The person who built it is gone. The capability stayed.
What Runs Your Company
The systems that run your company.
Every operating company runs on the same operational stack. Most early-stage companies have half of it built, a quarter of it broken, and a quarter of it living in someone's head. We design and build all of it — to a standard that survives scrutiny.
Finance
QuickBooks Online, Xero, or one of the newer AI-native accounting platforms. Configured so the close runs on schedule and the books survive due diligence.
Company OS
Notion, Confluence, or your stack of choice — structured so SOPs, decisions, and process owners live somewhere findable.
CRM & Pipeline
HubSpot, Salesforce, Attio, or what fits the team. The system the GTM org actually uses, not the one they avoid.
GTM Workflows
Tool-agnostic. The connective tissue between marketing, sales, and customer success — built in whatever your stack supports.
Reporting & Dashboards
Built on top of your existing source systems. No new BI platform required unless you want one.
Workflow Automation
n8n, Make, Zapier — selected based on your stack, your team's technical comfort, and what each handoff actually needs.
Where to Start
Which of these sounds like you?
"I need to fix a specific system."
Pick one of your operational systems — finance, CRM, GTM workflows, company OS — and we build it to a standard that survives scrutiny. A targeted build, two to four weeks.
"I'm preparing for a raise."
A coordinated build across the systems investors evaluate. Two to three months. The infrastructure due diligence demands, in the order it needs to exist.
"I need a full operational overhaul."
All systems built simultaneously. Three months. For funded companies with the budget and capacity for a comprehensive operational build.
What Founders Ask
The questions worth asking before you start.
"What if the engagement drags on or scope creeps?"
Every engagement is fixed scope, fixed price, with a defined endpoint and a written deliverable. The scope is locked at the start of the engagement. Anything that emerges outside that scope is a separate conversation, not a silent line item.
"What if I become dependent on you to run what you build?"
Every system Impeto builds includes written documentation, walkthrough training, and a designated person on your team trained to own it. The handoff is a deliverable, not an afterthought. When the engagement ends, the capability stays.
"Will I actually work with the senior person, or get handed off?"
You work directly with Mike. Every engagement. There are no associates, no junior staff, no account managers between you and the operator who designed the methodology and has deployed it through three funding rounds. For specialized workstreams — legal, complex CRM, tax — Mike brings in a vetted partner network that executes under his direction. Mike owns the strategy and the quality of every deliverable.
"I've been burned by consultants before. How is this different?"
Three structural differences: fixed scope and price (no hourly creep), a written deliverable for every engagement (no vague "advisory" output), and a post-engagement support window (if anything we built breaks, we fix it — no hourly billing). The model is built to make the kind of engagement you've been burned by structurally impossible.
"Can't I just hire a VA or do this myself?"
Maybe. A VA can operate a system once it's built. We build the system the VA operates. Doing it yourself is a real option — the question is whether three to four months of your time is the right investment when you have a product to build. Founders who choose to build this infrastructure themselves usually still find the Forensic Audit worth doing, because the roadmap is yours regardless of what you do next.
"How do I know this is worth the cost?"
Start with the Forensic Audit. It's a fixed-fee, two-week diagnostic that produces a Prioritized Roadmap and an Investability Scorecard — both yours, regardless of whether you continue with us. If the roadmap shows you don't need the work, you walk away with clarity and you're done. If it shows you do, you have a structured plan and you can choose how to act on it.
"I had the product and vision, but no idea how to build the business around it. Permits, trademarks, finances, packaging — it was all foreign to me. Mike walked me through every step and helped me think through strategy when I was running out of bandwidth. I went from overwhelmed to launched."
— B.D., Founder
How It Works
Two paths in. Same level of build.
Most engagements start with the Forensic Audit. If you already know what's broken, we can scope a build directly. Either way, here's the shape of the work.
Scope
Either a Forensic Audit (a two-week diagnostic that grades you across four pillars and produces a roadmap) or a direct scoping call for a targeted build (we work from your self-diagnosis with an included system health check to confirm the right scope). You pick.
Build
Fixed scope, fixed price, defined deliverable. We design and build the system to a standard that runs clean and survives scrutiny. Total founder time during the build: typically a weekly 30-minute check-in, plus access to your systems.
Handoff
Written documentation, walkthrough training, and a designated person on your team trained to own the system. The handoff is a deliverable, not a final email.
Support
A defined post-engagement support window — 30, 60, or 90 days depending on engagement type. If anything we built breaks, we fix it. No hourly billing.
Start Here
"I was stretched thin — finalizing a pivot, pitching a bridge round, and running the day-to-day all at once. Mike came in, took real work off my plate, and helped me think through the strategy and the numbers. The bridge closed. I wanted to hire him full-time."
— Josh W., Founder & CEO
"We had a million things to do before launch and the business setup stuff was eating us alive. Mike took all of it off our plate — entity, finances, permits, legal, everything. We got to focus on building our products and the site, and the launch went really well."
— Jon G., Co-Founder
Most founders start the same way:
Start with clarity.
The Forensic Audit is a two-week diagnostic that grades your operational backend across four pillars — financial rigor, ops scalability, data room readiness, and GTM infrastructure. You get an Investability Scorecard, a Burn Multiple analysis, a Tech Stack Architecture Map, and a Prioritized Roadmap. Whichever direction you go from there, you're going there with full information.
A fixed-fee engagement — less than the cost of one month of a fractional COO, and the roadmap is yours regardless of what happens next.
Book a Forensic AuditTwo weeks. Fixed fee. Yours regardless.